HOUSE OF
JEN RODD
THE STORY
“Every story begins here — where color, courage, and creation meet.”
House of Jen Rodd is where elegance meets bold expression.
Rooted in Africa, refined in Europe, and inspired by the world, every creation carries the spirit of Color for Life.
Founder and designer Jen Rodd grew up in South Africa, surrounded by fruit orchards, mountains, wildlife, and the raw pulse of African culture. Her childhood was shaped by contrasts — from climbing in the Drakensberg mountains to skateboarding through her father’s vast furniture factory. This raw, unfiltered life became her foundation: a deep love of nature, curiosity about people, and respect for the beauty of craft.
Later, life in London honed her entrepreneurial edge, while Amsterdam brought European refinement, creativity and a slower rhythm that allowed her artistry to evolve into fashion. The result is a brand that embodies both freedom and sophistication, raw energy and considered design.
The first collection, HOTRODDS, transforms hand-drawn and painted artworks into signature leggings — high-end, limited, and unapologetically bold. Each pair is a living artwork, designed for confident women who know themselves and move through the world in color.
More than fashion, House of Jen Rodd is artistry in fabric — pieces to be lived in, cherished, and collected. Always vibrant. Always unique. Always Color for Life.